let's connect!
Let’s talk projects, collaborations, or anything design.
let's connect!
Let’s talk projects, collaborations, or anything design.
let's connect!
Let’s talk projects, collaborations, or anything design.
Discover
I explored how Nerf’s playful identity could be translated into footwear. This phase focused on understanding sneaker culture, toy-inspired aesthetics, and how speculative design can open new perspectives on brand extension.
Define
The project was framed as a “what if” scenario: What if Nerf made sneakers for kids? This definition helped narrow down the design direction while keeping the process exploratory and open-ended.
Develop
Together with support from former adidas designer Ruben Eriksson, I sketched and refined concepts. I used the sketches as discovery, finding problems and few ideas through the medium. I later used Blender to translat the ideas into a 3D model, experimenting with form, detail, and proportions while keeping the reference strong to the favourite sketch.
Deliver
The final concept was communicated both visually and narratively. Alongside the 3D model, I produced a frame-by-frame hand-drawn animation styled as an ad, merging product visualization with storytelling to capture the playful spirit of the sneaker.
NERF: Sneaker Concept
“What if Nerf made sneakers? This speculative project imagines a playful crossover between toy design and footwear. Starting from sketches with guidance from former adidas designer Ruben Eriksson, I further developed the concept in Blender and built a storytelling layer through frame-by-frame cartoon animation. This project combining product design, visualization, and narrative skills. (and my passion for toys!)
NERF: Sneaker Concept
“What if Nerf made sneakers? This speculative project imagines a playful crossover between toy design and footwear. Starting from sketches with guidance from former adidas designer Ruben Eriksson, I further developed the concept in Blender and built a storytelling layer through frame-by-frame cartoon animation. This project combining product design, visualization, and narrative skills. (and my passion for toys!)
Project type:
Group Project
Project type:
Side Project
Duration:
5 weeks Part Time
